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CLASH OF CLANS

For the past 5 years, the Builder in Clash of Clans has seen his creations get destroyed over and over and over and over again. He finally decides that enough is enough, and it's time for him to leave the game. This campaign celebrated the 5 year anniversary of Clash with a storyline that weaved in an out of the game and the real world. Here's how it went down... Made with Richard Langhorne.

 

AS he left, The Builder took over the Clash OF CLANS Instagram and posted his travels throughout the month.

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In the game, his Builder Tasks were taken over by the other characters. They didn't do such a great job.

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He made stops along the way and built structures for Clash fans to enjoy, and not destroy.

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NEW YORK CITY

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LONDON

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LOS ANGELES

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Finally, after weeks of being out in the real world, his friends needed him back.

PRESS : Creativity