Taco Moon
TACO BELL
Taco Bell asked us to help make their iconic crunchy tacos famous around the world. What’s something everyone in the world has? A view of the moon. And what does the moon look like on special nights? A taco. When the Taco Moon rose in the sky on May 4th, Taco Bell gave away the most tacos ever given away.
Created with Richard Langhorne and finished by the good people at DLA.
#ISeeATaco
After convincing people that the moon looks like a taco, we started showing them other things in their environment that also resemble a crunchy Taco Bell taco to get them to start seeing and thinking of tacos everywhere.
